This morning, representatives for H&M confirmed that the theatrical Lana Del Rey will be the new face of the label this fall.
We must admit that the singer, whose talent hasn’t won everyone over, represents the brand beautifully. That said, we personally love her quirky character!
Here is a first glance at the campaign, set to launch by summer’s end. Simple sixties-inspired shots, the work of photographers Inez van Lamsweerde and Vinoodh Matadin describe it best.
And because it’s time for a little break (you know you want to!), we’ve taken the liberty of uploading Del Rey’s last music video. Good afternoon!
