Contest: EXperience Color. EXude Confidence with Second Denim Co.

March 28th, 2013 by Katia Leave a reply »

*This contest is now closed. We will be selecting a winner shortly. Thank you for your participation!*

Jeans: many of us naturally have a love-hate relationship with the classic denim trouser, which doesn’t always complement our varied shapes and sizes. Add to that the stiff quality of most jeans, which make bending, let alone sitting down virtually impossible, and you’ve got the stuff nightmares are made of! Unless we’re talking about Second Denim Co.

The Montreal-based denim powerhouse heralded the famed and treasured Yoga Jean, the latter of which, as long-time Second Denim Co. consumers we can attest with utmost confidence, complements a woman’s figure, no matter her size or shape. Plus, uber-comfortable and supple as they are, we can do just about anything from cart-wheels to… downward dog in these babies; hence why they’re called Yoga Jeans, an apt moniker for this denim gem!  Needless to say, our discovery of these ever-precious jeans has ended our tempestuous relationship with good ol’ denim trousers.

And in Second Denim Co. fashion, for spring 2013, the brand that stands apart from the rest introduces their signature denim in a bevy of fresh, new, and trendy colours and cuts (boy, those electric blue skinnies are calling my name) in a never-before-seen video celebrating real women with real curves, and all the confidence in the world afforded by the freedom of movement these unique denims provide.

“We are thrilled to share with you our new campaign video,” says Eric Wazana, President and founder of Second Denim. “Inspired by real women, their shapes, their curves and most importantly their confidence, our latest Yoga Jeans video celebrates Spring 2013 with the freedom of movement and colour. Most people can’t even sit or bend their legs in their skinny jeans – in this video, we clearly demonstrates the amazing capabilities of our denim.”

Starring professional dancers clad in SP13 Yoga Jeans dancing to a remix of the theme song from ‘80s cult female-empowerment flick Flashdance, this video had us dancing and flexing  in our seats. But, we don’t want to ruin it for you! See for yourself:

Want to give these beauties a try? Enter our contest* for your chance to win a $400 Yoga Jeans wardrobe! All you have to do is the following:

1. “Like” Yoga Jeans’s Facebook page. (Or copy/paste this URL into your browser:

2. And, after viewing the above video, let us know: Which colour jeans featured in the video would you love to rock this spring? Leave your answer in the Comments section below.

Good luck!

*Open to all residents of Canada 18 years or older. One entry per person/email address. One winner will be selected at random from all eligible entries. Contest closes on Thursday, April 4 at 5pm EST.

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