It comes around once per year: the day where we’re actually allowed to wear jeans at the office. (Yay!) Not that we really have a specific dress code at divine.ca HQ, but we still wanted to get the word out, to rally for the CURE Foundation‘s cause. For the 18th consecutive year, #DenimDay encourages you to donate $5 for the right to wear his jeans at work. Since 1997, more than $26 million has been raised in support of those affected by breast cancer. A simple initiative, an important cause. Remember that you can now make a donation via text message! Nothing could be easier: just text “DENIM” to 30333 to make your $5 donation. The divine.ca team is participating; will you?