Study reveals insights on Canadian moms’ TV habits


With summer holidays officially underway, most families are breathing easy now that camp, vacations and play dates are sorted. So how are moms de-stressing? According to a recent study from Netflix, 9 out of 10 Canadian moms saying that watching great TV shows and movies alone or without their kids is a rewarding form of “me time.”

The reasons why Canadian moms sneak TV “me time” in, likely won’t come as a surprise.  Over half (52%) say they need time to decompress alone and unplug a bit, almost half (49%) need some adult only time and peace and quiet, and lets face it, some (46%) are just tired and want time to rest.

It’s safe to say there are many benefits to sneaking some TV time, and according to Canadian moms, the top ones include getting a break from their daily routine (73%), feeling less stressed (54%) and more refreshed (34%) and feeling more connected to what’s going on with pop culture, their friends and coworkers (33%). So it’s no surprise that 84% feel that moms shouldn’t feel guilty about sneaking this much needed TV time.

So how and when are busy Canadian moms sneaking in their TV time?:

  • Half of Canadian moms (49%) say they try to sneak in TV time about 1 to 3 times a day in order to catch up on must-watch TV shows
  • 58% of Canadian moms multitask when they sneak in TV time, most commonly while: laying in bed (59%), cleaning around the house (59%), and cooking (48%)
  • Other creative ways Canadian moms are sneaking in their TV time include: staying longer in the bathroom (35%), pretending they’re getting dressed or doing their makeup and hair in the bathroom (23%), and telling their kids or significant other that they’re feeling “sick” (17%)
  • Because Canadian moms are most likely to sneak a wide variety of shows: Grey’s Anatomy (26%), Orange is the New Black (26%), The Walking Dead (23%), Gilmore Girls (21%)


Certainly with the rise of technology, there are better ways moms can escape reality for a little while. This survey certainly proves that although it may have its drawbacks, the rise of streaming services such as Netflix can be extremely beneficial for moms.

What are your favourite ways to unwind after a long day with the kids? Let us know!

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