Our French editor recently participated in a project that was, to say the least, off-the-beaten-path. She shares with you all the experience she had in the creation—from start to finish—of a carpet collection. Read on for her journey!
Occupation: a hunter for all things new. There are worse things in the world, right? And after years of checking out new products in the fashion and beauty world, I never imagined there’d come a time where I’d have to get down and dirty. But, lo, that time has arrived.
Let me backtrack. Last June, a decor company, previously unknown to me, called me up. Korhani, the company was called: a proudly Canadian carpet manufacturer for over 100 years. And they had a unique idea: via a special collaboration with various journalists and bloggers, they asked if I wanted to create my very own carpet design!
A few days later, I went on an expedition with the Korhani team (as well as other journalists) in my own city. In order to get our artistic juices flowing, we first stopped by the Montreal Museum of Fine Arts and checked out the Jean-Paul Gaultier exhibit, and then moved on to a performance of Cirque du Soleil’s TOTEM.
Following the trip, the entire group made their way to Sorel. Before moving on to the creative part of our journey, we had to grasp the manufacturing process. I didn’t know what to expect once I got inside a carpet factory, but I was thoroughly impressed!
Imagine: thousands upon thousands of spools of yarn arranged on towering shelves, whose reach the needles of various (monstrous!) looms. In this factory, the machineries operate at full capacity, 24 hours a day, to supply mass retailers in Canada and the United States where Korhani sells its creations.
Upon my return to the office, I kept in mind the ethnic pulsations and the geometry. I then went into research mode, browsing and researching various decor and fashion images, to help inspire me.
The next step was visiting the designer that would take my design ideas and turn them into reality. I flew to Toronto, where the Korhani office is based, and got to observe the first draft. At this point, I didn’t know what to expect. But, wow: I was presented two designs that fit perfectly with what I had in mind.
We then thought to merge the two designs together, to create a trio along with a mosaic version. Upon receipt of the first sample, however, we noticed that the patchwork wasn’t easy on the eyes. That was unanimous among the entire divine.ca team. So a new creation was born: a carpet decorated with three feathers.
The big day has finally arrived! From left to right, the model names: Gaucho, Coco, Ftéro.
What do you think of our divine creations?