Fashion alert! H&M x Erdem


The high-street giant recently unveiled its new designer collaboration. After Alexander Wang and Kenzo, H&M will be collaborating with Erdem this year. The Canadian designer’s stunning designs for H&M will be available in stores on November 2nd. Here’s a sneak peek inside the dreamlike world of the new collection.

Signature wildflower patterns, lace, cropped mohair sweaters… Erdem x H&M’s collection belongs in a fairy tale. With feminine garments and refined masculinity, the collection almost pushes an androgynous feel. Dark and earthy tones take the spotlight in these beautiful new designs.

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