Earlier this week, we told you about our recent visit to P&G’s Future Fabrics event in New York City, where fabric care and the changing face of fashion were the topics of the day. We got to hear about Tide and Downy’s latest innovations among your favourite laundry products, got a peek at fashion designer Giles Deacon’s “washable collection”, and were told of the limitless possibilities of fashion and fabrics courtesy of Sabine Le Chatelier, Deputy Fashion Director at PREMIERE VISION.
PREMIERE VISION is the world’s leading textile workshop, and its New York City edition was taking place at the same time as Future Fabrics. So who better to have on-hand as one of its guest speakers than a woman whose job is to stay on top of emerging trends in the world of fabrics and textiles?Le Chatelier certainly offered us some insight into the world of textiles, talking to the audience about what she refers to as “multi-sensorial fashion”, where fabrics are more than only visual. “Fashion starts with a sensory experience,” as she well put it, and that buyers at PREMIERE VISION “choose with their hands first, and not the eyes”. Something to think about, isn’t it?
And it’s this sensorial, non-visual aspect that plays a huge part in the creation of new textiles. After all, as the expert expatiated, all senses communicate when it comes to fashion— from the feel of a fabric to even its sound—which means that there is so much room for creativity, with “the possibilities rich and endless”. With light and voluminous fabrics, hairy materials, and even unusual-feeling ones, each type of textile tells a story: “They speak to the fingers—whether irregular, weird, prickly… or just perfect.” And as the world of fabrics continues to change and grow, so will Tide and Downy evolve to enhance and care for them.
We asked Le Chatelier a few questions on the topic of multi-sensorial fashion, the textiles of tomorrow, and the trends she’s most excited about:
Regarding the future of fabric, you spoke of “multi-sensorial fashion”. Do you really believe there is a future in fashion beyond merely sight and touch?
“Of course: it’s already [been around for] years! Fashion is a sensorial experience, the way you feel in your clothes, the way they move on your body, the way they fit or behave loosely and, potentially, the smell they have and the sound they make, makes you feel [either] good or uncomfortable. So with the progress in scientific research, textile fibers research and digital research, there is no reason why it wouldn’t exist.”
With the future of fabric relying quite a bit on changing technologies, is there still room for more traditional methods in the design world?
“More than ever, the focus is on the mix between craftsmanship and technology. Hybridization and cross-fertilization of ideas is the key and challenge for future textiles to invent new products that will be our everyday products in the future.”
What changing trends in fabrics are you excited for in 2015 (and beyond)?
“From what we see at the level of PREMIERE VISION, which is a fantastic observation point of the most creative textiles internationally: a sport influence infusing the development of elegant and sophisticated fabrics (different touch and feel, more elasticity). Also in shapes and details of clothes, there’s more importance on decoration, fancy personalization, more daring customers with a demand to not look [like] anyone else.”