Liquid Lipstick: The Hottest Trend for a Flawless Pout


6 offerings put to the test!
Liquid lipstick: it’s been around for a good while, whether you’ve known it as lip cream, lip stain, or lip lacquer. Whatever you want to call it, liquid lipstick is gaining adepts due to the lack of stickiness that normally comes with a gloss, but with all the pigmentation of a tube of lipstick. And with this new formulation, many allow for a long hold and a beautifully matte pout. No two products are the same, and with a wide variety on the market from many of our favourite brands, we decided to help you out (how selfless of us…) by putting a few to the test. Below, check out our thoughts on six popular finds.

Before we begin, a few rules of thumb…
For a picture-perfect final result, always start with a hydrated pout. Some liquid lipsticks, when they mattify, have a tendency to dry lips out. So by using a scrub to rid them of dry skin and then applying a lip balm, you’ll have a smooth canvas that will ensure a flawless smile. Also, as you’ll see below, some liquid lipsticks can cause feathering along the lip line, so a clear lip liner before you begin is an essential tool to have on-hand.

Kat Von D Everlasting Liquid Lipstick, $24 at Sephora.

1_BEAUTY_09artColour: Berlin, a pink that we worried might be a bit too pink, but looked beautiful and fairly neutral on our lips upon application.

Application: Super-easy application, and the fastest drying formula out of the entire lot. And when we mean fast, we mean fast: barely 30 seconds after applying, there was zero transfer. It also mattified beautifully, leaving our lips looking smooth and flawless.

Stay: This offering also had the longest staying power of the six. It stayed put for 8+ hours, although towards the end of the day, our lips did start drying out a bit.

Our rating: 5/5

Lise Watier Baiser Velours Liquid Lipstick, $27 at Hudson’s Bay.

2_BEAUTY_09artColour: Love Kiss, a sweet and feminine pink. The hue is also very rich.

Application: As per its name, the lipstick went on velvety smooth, and the sponge-tip applicator was perfect for offering a more-or-less precise application. The product did rather quickly accentuate the small amount of dry patches on our lips, though, but applying a balm beforehand should ensure a smooth finish.

Stay: It took a little while longer to set—you’ll likely still see a few very light lipstick marks transferred onto your coffee mug throughout the entire day—but the staying power was otherwise very much long-lasting.

Our rating: 4/5

Too Faced Melted Liquified Longwear Lipstick, $25 at Sephora.

3_BEAUTY_09artColour: Melted Berry, a rich fuchsia that was the boldest and most eye-catching out of all the colours we tested. Plus, it mattified like all liquid lipsticks do, but also boasted a light shine, which we adored.

Application: The angled-tip applicator was our favourite of the lot; it definitely offered the most precise application. The product was also very creamy—practically velvety—and went on smooth.

Stay: Not as long-lasting as we had hoped! It never fully set, so the colour only lasted a couple of hours. Plus, this darker hue seeped into the tiny lines and crevices along the lip line; this was easily rectified using a clear lip liner, however. (A lighter hue among Too Faced’s offerings probably won’t create such an issue.)

Our rating: 3/5

LUSH Liquid Lipstick, $18.95 in stores and online.

Colour: Strong, a vibrant, blood orange hue that isn’t for the faint of heart! Highly pigmented, it also has a great sheen in the beginning before going matte (which, admittedly, will take a little while).

Application: It went on smooth and, thanks to the jojoba oil and rose wax, it was very hydrating, and didn’t dry out after a few hours. We also adored the short wand of the applicator, which was easier for a precise application compared to the longer wands.

Stay: The lipstick admittedly never fully set, so it isn’t transfer-proof. And much like the Too Faced offering above, this lipstick is prone to a little bit of feathering, but if you follow our tip of using a clear lip liner (a worthy investment in itself), you’ll be set.

Our rating: 3/5

Sephora Collection Cream Lipstain, $16 in stores and online.

5_BEAUTY_09artColour: Watermelon Slice, a punchy coral-like hue that complemented our olive skin nicely! (Although it admittedly would’ve been better suited for summer.)

Application: This was the only lipstick that required two coats to ensure an even application. But it had a wonderfully creamy texture—neither sticky nor tacky—and once applied, it was very vibrant.

Stay: Not very long-lasting: after a couple of hours (especially if you’re eating and drinking), you’ll have to reapply.

Our rating: 3/5

Stila Stay All Day Liquid Lipstick, $29 at Sephora.

6_BEAUTY_09artColour: Fiery, a dark blue-based red that truly garnered a lot of compliments; it looked very stunning once it went matte! A bold red, but not so dramatic that we felt too self-conscious wearing during the day at the office.

Application: The sponge-tip applicator was slightly angular, which was great for touch-ups and for filling in along the lip line. As for the lipstick, it went on silky and offered a uniform application.

Stay: It had the second-longest staying power of the group, lasting pretty much entire 9-to-5 workday. It did dry out a bit, after 5-6 hours, however; but the colour remained!

Our rating: 4/5

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