Recently, we were introduced to U.K. beauty brand, Pai Skincare. After trying out, and falling in love with, a few of their products (including this gem), we decided to speak with Sarah Brown, founder of the brand that, as she put it, “is for any woman with sensitive or difficult skin”. A favourite among many celebrities, most notably Natalie Portman, we inquired over Pai’s beginnings, as well as found out her favourite product from the line!
What inspired you to create your own skincare line?
“I started Pai as a solution to my own difficult skin. In my mid-twenties, I developed a condition called Chronic Urticaria; overnight, my skin went into total meltdown and never really recovered. In desperation, I turned to natural and organic products, but found it such a frustrating shopping experience. Most of the products weren’t natural at all and those that were my skin couldn’t tolerate. I hit a brick wall. I finally took matters into my own hands. I did product diaries, food diaries, properly researched my condition and, in time, I learned how to manage my skin better.
“Inspired by my newfound knowledge, I felt compelled to create my own line of products that would help others in the same boat. I had no money and no experience but the passion was there! I retrained in cosmetic formulation and started creating my own products from a converted garage. Almost eight years later, here we are!”
What makes Pai Skincare the ultimate brand for not only women with sensitive skin, but also the eco-conscious among us?
Which is your favourite product among the lot?
“Tricky question! My everyday go-to is our Geranium & Thistle Rebalancing Day Cream. It was the first product I created and is still one of my beauty staples.”
Given Pai’s growing notoriety and success, do you hope to continue to produce these products in the same fashion and maintain the same standards of quality?
“I don’t hope, I know! We have a no compromise approach to ingredient and formulation quality. We spend years (and probably far too long) formulating new products and don’t stop tweaking them until we feel they are 100% perfect. Our serums that we launched last year were three years in development.”