The latest Instagram trend to gain more and more attention with beautistas? The sheet mask. The trend comes from the Asian beauty routine, and is currently the hottest skincare product everybody is talking about. Let’s see what it is exactly.
Moisturizing, brightening, eliminating brown spots or wrinkles: the sheet masks are not done reinventing themselves. Already popular in the Asian beauty industry for several years now, they made their appearance here about two years ago. A crucial part of the Korean skincare routine – which has more than 10 steps! – the sheet masks have long been ravaging in this corner of the world. It is only when celebrities have popularized the trend here – we think of Lady Gaga, among others – that we have opened our eyes to this new product. And since then, many YouTubers and beauty bloggers have taken pictures with these masks, now normal and even indispensable to our skincare routine.
Sheet masks are mostly sold separately, or in packs, and are for one use only. Equipped with holes for the eyes, mouth and nostrils, they sometimes also have tabs that can be attached to the ears. They therefore encompass the entire surface of the face, thus making it possible to treat the skin effectively. Some even have drawings of animal faces to make it more fun. There are also versions to treat the thin skin of the breasts, firm the belly, or moisturize the lips. Otherwise, there are masks to moisturize and soften the hands and feet with mittens or slippers filled with paraffin. As the exposure time varies between 10 and 30 minutes, this treatment is ideal to be combined while doing something else – a manicure, for example!
Made of cotton, resistant fabric or silicone, these masks are soaked with a gel formula that, in contact with the skin, does not evaporate. Result? The skin absorbs the product much more intensely, giving it radiance in only a few minutes. Take advantage of the product and make it properly penetrate the skin when removing the mask. These products all have a short-term goal – boost, anti-fatigue, firming, etc. – so it’s easy to choose from different versions depending on the needs of the skin and the treated area. Little trick: keep it cool in the fridge – for example, a radiance or an eye one. This will act as a refreshing boost on the skin!
Many pharmacy brands offer these individual masks for just a few dollars, but more and more top-of-the-line beauty companies are entering the trend too. Here are our top 5 favorites of the moment:
This label comes from Taiwan and makes amazing quality sheet masks. These are also my favorites when my skin needs to be refreshed and revitalized. It revitalizes the skin’s moisture and gives it an unbelievable shine.
This cotton mask is packed with vitamins, amino acids and minerals, giving the skin a boost of radiance and hydration.
This brightening mask is activated by Ion Force technology, which promises the skin to absorb the ingredients at a deep level. The skin is bright, clear and even firmer.
Sephora Lotus Sheet Mask, $8 in stores and online.
If you are looking for an inexpensive option, Sephora masks have several offers on this side, all with different properties. I particularly like the Lotus version, which works to make your skin feel better, erasing any sign of tension or stress in less than 10 minutes!
Clarins Super Restorative Instant Lit Serum Mask, $22 at counters.
This regenerating and moisturizing mask acts as a tightening agent in 10 minutes, instantly restoring radiance and brightness to the skin.