You’re Just an App Away From Your Best Haircut Ever


In many ways, the internet has made our lives easier – you can make dinner reservations online, order beauty products, even get pizza delivered straight to your hot tub with just a few notes in the “special instructions” section. So why wouldn’t you want to book your hair appointments online too?

Last week, I was trying to get a hair appointment and spent about twenty minutes trying (and failing) to communicate with the receptionist. This is something that happens to me all the time. Maybe the sound of blow driers in the background make it difficult for them to hear me, but things tend to escalate from a simple inquiry about Patrick’s availability on Friday to spelling my name by screaming the NATO phonetic alphabet at the top of my lungs.

When I was sharing this story of my personal incompetence, our super glam sales exec was all like, “Why don’t you just book your hair appointment online?” And I was all like, “Elisabeth, the last time I checked humanity hasn’t been overrun and hair salons aren’t yet controlled by THE MACHINES. This is the ONLY WAY.” But she was right and I was wrong, of course, because she is worldly and fabulous and I’m just an intern who flat ironed her shorts with a hair straightener yesterday because I couldn’t be bothered getting out of bed. This is on account of the fact that like the recently deceased John Snow (spoilers) I know nothing.


Julia, mid-process on Eddie’s color. #colorroom

Une photo publiée par hairstorystudio (@hairstorystudio) le

Lazy and bad at communicating with humans, but also a narcissist whose hair requires constant maintenance. That’s me! Of course there’s an app for that. It’s called MMF Salon, and basically you can use it to book hair appointments online. Not only do you get 10% off just for using their app to make the reservation, but you can also pay for it from the comfort of your own phone. This is fantastic because I exist in a constant state of paranoia that my card is going to get rejected after my haircut, and I’m going to be trapped there. What happens? Will they shave my head? What’s the hair salon equivalent of washing dishes? But now I don’t have to worry about ANYTHING. Wallets? Archaic! You can recommend stylists and salons to friends and family, and book your next visit immediately, so bonus social media and organization points!

MMF Salon lets hairstylists create portfolios on the app, so you can browse through them to save your favourites, or give them a review. I believe this is what HR departments refer to as “a two way street” – stylists are given a platform to showcase their work, and customers are given the opportunity to see the results and determine whether or not they’ll be a good match. MMF has a software program for the salons so they can create a personalized page with photos, contact info, and a detailed description of their services. As a bonus, salons who use the MMF app are granted access to professional photographers, as well as customer and tech support.


So, what do you think? Are you going to download the app? How have you used technology to your advantage? What are the repercussions if you don’t pay for a haircut? Someone PLEASE answer my questions – or leave your own – in the comments section!

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