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Scratch, Win and Raise Money for Breast Cancer
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MONTREAL, QC, October 04, 2006 -- In honour of October Breast Cancer Awareness Month, divine.ca, the online destination for young Canadian women,has launched its second annual special breast cancer issue. This event also marks the return of last year's hugely popular instant scratch and win fundraising contest; Scratch for the Cure.
Scratch for the Cure II will randomly and instantly award prizes (products from companies(*) committed to the breast cancer cause) to participants by way of an interactive online scratch card and guarantees that every participant will be a winner!
Furthermore, for each person that enters Scratch for the Cure II, divine.ca will donate 5 cents towards the fight against breast cancer. This year's goal is to raise $10,000; with a guaranteed minimum donation of $5,000.
Divine.ca will further show its commitment to the cause by dedicating most of its content to raising breast cancer awareness and promoting early detection through an original and innovative approach. "Our aim is to encourage our readers to be proactive towards breast cancer by addressing them in a fun and fresh way. We believe that this approach will contribute to
raising awareness among a younger crowd who is more difficult to reach," said Maya Meyouhas, Editor in Chief of divine.ca.
In addition to raising funds for Canadian breast cancer organizations, Scratch for the Cure II hopes to increase awareness for the cause by inviting all participants to navigate through divine.ca's Breast Cancer Corner; which will include articles, tools and various sources of information about breast cancer.
Scratch for the Cure II runs from October 1st to the 31st and is open to all Canadian residents. Participants can access the contest by visiting divine.ca's Breast Cancer Corner (http://www.divine.ca/en/hw/bc/) or through the contest link: www.scratchforthecure.ca.
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About divine.ca
Divine.ca is a free, bilingual online destination for Canadian women seeking a comprehensive, fun and informative site addressing the many issues of daily life. Established in February 2005, divine.ca now has over 240,000 subscribers across the country with various profiles, aged 25 to 45.
Companies involved in Scratch for the Cure II are: Airplus, Birdiegirl, Goody, Hot Diamonds, Tommy Hillfiger, Holt Renfrew,Rogers/Motorola, KitchenAid, Roots, Microsoft/CompuSmart, La Senza, Schwarzkopf Professional, Nutra Nail, Two blonds & A Brunette, Yves Rocher, Crabtree & Evelyn, Shania by Stetson and Felt/Spaso.
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For more information, please contact:
Marie-Christine Sivière
Marketing Manager, divine.ca
(514) 875-1500 x24
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