Foundation Innovations, articles, fashion beauty

Foundation Innovations

by Ariane Boisvert
published January 18, 2012

rating: (6 Ratings)

5 essential concealers

Along with new makeup collections, fresh complexion perfectors have recently landed on beauty shelves. This season boasts polished textures of ultimate softness and finesse that maximize pleasure upon application. What’s more, these new formulas offer surprisingly light, zero-fault coverage which results in quasi-naked looking skin. Below, we bring you a brief report on the “it” tools for a flawless complexion.

Fresh-faced

With the stroke of a brush cleverly built into the bottle, we smooth out our morning mug all the while harmonizing our complexion with the most recent anti-aging innovation by L’Oréal. Enriched with collagen, the plumping agent of choice, not only does this formula diminish the appearance of wrinkles, but it also contributes to preventing signs of aging. The result is instantly smooth skin that doesn’t feel thick or tight.

L’Oréal Visible Lift Instant Age-Reversing Foundation, $18.99 at drugstores and department stores.

Mineral effect

Light, and ever lighter is the mantra behind this powder that satisfies the most sensitive complexions. The formula provides the coverage we seek and gives us radiant skin without clogging our pores. Using a large brush, simply apply a small quantity while making circular motions. Afterwards, use a narrow and precise shading brush dipped in a tiny bit of powder to conceal slight imperfections.

Extra Virgin Minerals Powder Foundation, $25 at The Body Shop.

Jelly texture

Here is a fluid that magnifies and evens our skin tone on those days when our complexion is far from bright. The cool sensation felt upon application stems from the gel-like finish that melts instantly on our skin without leaving a trace. The formula, which is bursting with fruit extracts, revitalizes and improves the appearance of our skin all the while concealing minor flaws. In other words, a hearty dose of vitamins for weary faces!

Bourjois Healthy Mix Serum Foundation, $27 at Pharmaprix and Shoppers Drug Mart.

Two-in-one

While they have been around for ages, powder foundations remain popular. Easy to apply, only a few brushstrokes are needed to cover up slight imperfections. The latest innovation in this category, a tinted powder that promises to do a lot of good, comes straight from Clarins laboratories. Providing a silky finish and an even distribution of pigments, the technology behind it delivers something even better: 15-hour stay and protection from UV rays, and that without affecting hydration.

Everlasting Compact Foundation SPF 15, $32 at Clarins beauty counters.

Colour-full

A luminous upheaval took place at deluxe label Armani. There, we found a fluid which, despite its light texture, houses a pearliser made to beautify all complexions. Its goal: to prettify our skin whatever the tone. Thus, light complexions are envelopped in a beige veil with lustrous blue accents to control yellowing. Fair skin tones are given a hint of pink for a healthy glow. And dark skin complexions are cloaked in gold accents that brighten weary-looking faces without fail.

Giorgio Armani Designer Lift Foundation, $75 at Holt Renfrew.

Tag(s): beauty, makeup, foundation, L'oreal, The Body Shop, Bourjois, Clarins, Giorgio Armani