They’re certainly affecting, those scents that remind us of our most treasured memories. For the child within us, the original Ivory fragrance calls to mind bathtime. And we bet we’re not the only ones to think so, considering that the brand has been a part of families’ everyday lives for 125 years now. That said, we were delighted to rediscover our beloved soap in this youthful incarnation. It’s the same fragrance, and it is still 99,4% pure, only now it comes in a gel version and a new colourful package. We may even cast our favourite fragrance aside in favour of other scents, like aloe, lavender and water lily.

$5 at drugstores.