I think this is their annual thing for Rogers customers - you need to enter your customer info:

http://exclusive.rogersthankyou.com/

There are prizes for:
* Grand prize is a 46″ Sony BRAVIA HDTV (3 of them)
* Secondary prizes range from 25 BlackBerry Bold 9700 and 15 Sony Ericsson Xperia X10 devices

And a bunch of cheapo ones like magazine subscriptions - which is what most of us will get I think ... but better than nothing...

Not sure if this should go into Freebies - but since it is only for Rogers customers..